2017 Military Bonus Cash

o           Effective May 24th - July 5th, 2017

o           $750 Bonus Cash

o           Eligibility has been expanded to Active, Veterans and Retirees!

o           Active: Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard National Guard, Reservists servicing on Active Duty and members of the Delayed Entry/Enlistment Program (includes spouses)

o           Veterans: All veterans who served in the active military, naval, or air service, and who was discharged or released from conditions other than dishonorable

o           Program opened to all Veterans regardless of separation date during this period.  At end of period (July 5) program will revert back to only those veterans within 2 years of separation

o           Retirees: Any member or former member of the uniformed services who is entitled, under statute, to retire or retirement

o           All military customers must verify eligibility via the website http://www.fordsalutesthosewhoserve.com.   Once verified they will instantly receive a certificate number to be claimed in VINCENT.  During registration customers will be verified by ID.me, a third party service linked to government databases.

o          Some models excluded. Please contact the dealer for complete details.

2017 First Responder Bonus Cash

Effective May 24th - July 5th, 2017

Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a First Responder Bonus Cash Offer of up to $500.

First Responder Appreciation Cash exclusively for active members of an eligible First Responder Association. Available toward the purchase or lease of an eligible new 2016/2017/2018 Ford or Lincoln vehicle. Not available on Mustang Special 50th Anniversary Edition, Shelby® GT500®, Shelby GT350®, Shelby® GT350R, Boss® 302, Focus RS and Raptor. Must take new retail delivery from dealer stock by January 2, 2018. Limit of 5, for U.S. residents only. See dealer for complete details and eligibility.

For more information you can visit fordsalutesthosewhoserve.com

Eligible Occupations that qualify for incentive:


  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer 
    (Example: Customs, Homeland and Security, etc.)

Fire Department

  • Career Firefighter
  • Volunteer Firefighter


  • EMT
  • Paramedic
Occupations that do NOT qualify for incentive at this time:

  • 911 Dispatcher
  • Registered Nurse
  • Ski Patrol - unless you have a current EMT license
  • CERT Team Members (Community Emergency Response Team)
  • VIPS- Volunteers in Police Service
  • Search and Rescue
  • Emergency Management Volunteers